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Attend.com Integrates Event Management Solution into Leading CRM Applications

Integration Into Salesforce and The Raiser's Edge Accelerates Revenue and Fundraising
CRM-Integration-1

Boston, MA — March 25, 2014 — Attend.com, the innovator of event management software solutions, todayannounced Attend.com has been integrated into leading customer relationship management (CRM) applications SalesForce.com and The Raiser's Edge from Blackbaud. The new integration enables businesses and nonprofits to easily and seamlessly capture attendee information and personas at an event and use this data to develop ongoing relationships with prospects, partners, customers and donors. 

Salesforce.com is the world's largest provider of customer relationship management software that enable organizations to sell, service, and market to prospects and customers. As more and more of the selling process moves online, events create a unique opportunity that enable organizations to interact with their prospects and customers unlike any other marketing activity. At events organizations can gain a deeper understanding of their customers to create connections that ultimately take the buyer through the buying process more efficiently. The more information that is captured about the attendee pre, during and post event, the more likely this information can be used for meaningful sales follow-up.

The Raiser's Edge is the world's most popular fundraising and CRM system for nonprofits and is used by over 13,000 organizations worldwide. Events are one of the primary tools nonprofits use for fundraising activities and to educate contacts on their cause. Attendee information captured at events with Attend.com can now be used to help turn contacts into donors.

"Part of our strategy to scale our solution for large nonprofits and enterprises is integrating with leading CRM systems," said John Donnelly III, Chief Revenue Officer at Attend.com. "Enterprises and nonprofits are using our robust online event management system to plan, produce and improve events that drive their sales and success."

About Attend.com

Attend.com provides online software that helps event organizers produce high quality events by simplifying and automating event management processes. The company's innovative software eliminates the time-consuming tasks of onsite event management and has proven to increase attendance, decrease event costs and free up onsite resources. Dalhousie University, Northeastern University, United Way, BMW and the University of Virginia are just a few organizations that are using Attend.com's solutions. The company is backed by .406 Ventures and is headquartered in Boston, Massachusetts. For additional information, please visit www.attend.com.

Media contact:
Erin Rohr
Metis Communications
617-236-0500
attend@metiscomm.com